Fast Facts

A change of life means a change in buying habits

Birth and pregnancy are major drivers of new purchases - from buying new homes and cars, to setting up the nursery and starting college savings plans. It's no wonder it's so critical to influence brand preference during these key stages.

Travel ¹

45%

took vacation in the last 3 months

35%

purchased airline tickets in the last 6 months

Finance ²

72%

reorganized their finances in the process of becoming mothers

57%

have begun planning to pay for their child's college / tuition

Move / Remodel ²

56%

consider moving to a bigger place

41%

plan to renovate at least one room in their home

Beauty

31%

changed their skincare product ²

20%

changed their haircare product ²

45%

purchased cosmetic/beauty product in the last 6 months ¹

22%

purchased jewelry in the last 6 months ¹

Grocery / Drug Store ²

75%

visit pharmacy / drugstore at least once a month

50%

of them spend $20-$50 in a given visit

52%

spend more at the drugstore since becoming a parent

60%

have increased the number of trips they make to drugstores since becoming a parent

Retail ¹

41%

purchased home furniture and accessories in the last 6 months

63%

purchased books in the last 6 months

41%

purchased music in the last 6 months

39%

purchased toys in the last 6 months

42%

purchased movie tickets in the last 6 months

19%

purchased a digital cameral in the last 12 months

Sources:

@plan Fall 2008, based on new and expectant moms
2007 BabyCenter Monthly Polls

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